How do you stand on Nike’s ‘You Can’t Stop Us’ advertisement? A cluster analysis on consumer perception regarding narrative advertisement with a message of social inclusion.

Additional Metadata
Keywords	segmentation, polarization, storytelling, social inclusion, advertisement
Thesis Advisor	Babeanu, Alex, van Bruggen, Gerrit
Persistent URL	hdl.handle.net/2105/61683
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Costantini, Deborah. (2022). How do you stand on Nike’s ‘You Can’t Stop Us’ advertisement? A cluster analysis on consumer perception regarding narrative advertisement with a message of social inclusion. In Marketing Management.http://hdl.handle.net/2105/61683

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