2022-03-24
How do you stand on Nike’s ‘You Can’t Stop Us’ advertisement? A cluster analysis on consumer perception regarding narrative advertisement with a message of social inclusion.
Publication
Publication
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Babeanu, Alex, van Bruggen, Gerrit | |
hdl.handle.net/2105/61683 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Costantini, Deborah. (2022, March 24). How do you stand on Nike’s ‘You Can’t Stop Us’ advertisement? A cluster analysis on consumer perception regarding narrative advertisement with a message of social inclusion.. Marketing Management. Retrieved from http://hdl.handle.net/2105/61683
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