Creativity and the Implementation of Marketing Automation

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Keywords	Creativity, digital marketing, marketing automation, B2B company, creative agency, implementation process
Thesis Advisor	Pauwels, Pamela, Brodin, A.K.
Persistent URL	hdl.handle.net/2105/61700
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	de Visser, Emma. (2022). Creativity and the Implementation of Marketing Automation. In Marketing Management.http://hdl.handle.net/2105/61700

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