2022-04-03
For one or for all? – An exploration of the effectiveness of pro-social versus pro-self framing strategies in the promotion of green consumption products
Publication
Publication
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Bai, Yan, Versari, Pietro | |
hdl.handle.net/2105/61713 | |
Global Business & Sustainability | |
Organisation | Rotterdam School of Management |
Klingelhöfer, Sofia. (2022, April 3). For one or for all? – An exploration of the effectiveness of pro-social versus pro-self framing strategies in the promotion of green consumption products. Global Business & Sustainability. Retrieved from http://hdl.handle.net/2105/61713
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