2022-04-03
For one or for all? – An exploration of the effectiveness of pro-social versus pro-self framing strategies in the promotion of green consumption products
Publication
Publication
| Additional Metadata | |
|---|---|
| , , , | |
| Bai, Yan, Versari, Pietro | |
| hdl.handle.net/2105/61713 | |
| Global Business & Sustainability | |
| Organisation | Rotterdam School of Management |
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Klingelhöfer, Sofia. (2022, April 3). For one or for all? – An exploration of the effectiveness of pro-social versus pro-self framing strategies in the promotion of green consumption products. Global Business & Sustainability. Retrieved from http://hdl.handle.net/2105/61713 |
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