Brand storytelling in luxury  hotels

Additional Metadata
Keywords	brand storytelling, luxury hotels, booking intention
Thesis Advisor	Govers, Robert, Smidts, Ale
Persistent URL	hdl.handle.net/2105/62329
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Verhoeven, Celine Verhoeven. (2022). Brand storytelling in luxury hotels. In Marketing Management.http://hdl.handle.net/2105/62329

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