Communicating Sustainability: A Qualitative Study on the Consumer Perceptions of Sustainability Messaging in the Context of High vs Low Involvement Product Ads

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Keywords	sustainability messaging, product involvement, consumer perceptions, brand preferences, consumer behaviour, messaging appeals, qualitative research
Thesis Advisor	Szymanowski, Maciej, Fytraki, Agapi
Persistent URL	hdl.handle.net/2105/62383
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ahmadov, Bahman. (2022, June 28). Communicating Sustainability: A Qualitative Study on the Consumer Perceptions of Sustainability Messaging in the Context of High vs Low Involvement Product Ads. Marketing Management. Retrieved from http://hdl.handle.net/2105/62383

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