Communicating Sustainability: A Qualitative Study on the Consumer Perceptions of Sustainability Messaging in the Context of High vs Low Involvement Product Ads

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Keywords	sustainability messaging, product involvement, consumer perceptions, brand preferences, consumer behaviour, messaging appeals, qualitative research
Thesis Advisor	Szymanowski, Maciej, Fytraki, Agapi
Persistent URL	hdl.handle.net/2105/62383
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ahmadov, Bahman. (2022). Communicating Sustainability: A Qualitative Study on the Consumer Perceptions of Sustainability Messaging in the Context of High vs Low Involvement Product Ads. In Marketing Management.http://hdl.handle.net/2105/62383

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