Joint model for multiple brand health KPIs: A comparison between the univariate and multivariate model

Additional Metadata
Keywords	marketing; media; KPI; multivariate probit; marketing funnel
Thesis Advisor	Franses, PHBF
Persistent URL	hdl.handle.net/2105/62851
Series	Econometrie
Organisation	Erasmus School of Economics
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Dharmdasani, R. (2022, July 5). Joint model for multiple brand health KPIs: A comparison between the univariate and multivariate model. Econometrie. Retrieved from http://hdl.handle.net/2105/62851

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