The Result of Advertising Channels in Impulsive, Balanced and Considered Journeys

Additional Metadata
Keywords	Advertising channels; type of customer journeys; length of journey; number of channels; heuristics; logit model; Markov models
Thesis Advisor	Gruber, K
Persistent URL	hdl.handle.net/2105/63334
Series	Econometrie
Organisation	Erasmus School of Economics
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bakens, L. (2022, September). The Result of Advertising Channels in Impulsive, Balanced and Considered Journeys. Econometrie. Retrieved from http://hdl.handle.net/2105/63334

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