The Result of Advertising Channels in Impulsive, Balanced and Considered Journeys

Additional Metadata
Keywords	Advertising channels; type of customer journeys; length of journey; number of channels; heuristics; logit model; Markov models
Thesis Advisor	Gruber, K
Persistent URL	hdl.handle.net/2105/63334
Series	Econometrie
Organisation	Erasmus School of Economics
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bakens, L. (2022). The Result of Advertising Channels in Impulsive, Balanced and Considered Journeys. In Econometrie.http://hdl.handle.net/2105/63334

Publication