Multi-touch Marketing Attribution using Recurrent Neural Networks

Additional Metadata
Keywords	attribution modelling; multi-touch attribution; markov chains; neural network; lstm; explainability; attention mechanism
Thesis Advisor	Gruber, K
Persistent URL	hdl.handle.net/2105/63336
Series	Econometrie
Organisation	Erasmus School of Economics
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bhat, A. (2022, September). Multi-touch Marketing Attribution using Recurrent Neural Networks. Econometrie. Retrieved from http://hdl.handle.net/2105/63336

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