Can co-branding save the ghetto? The effect of applying a co-branding strategy on the reputation of neighbourhoods

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Keywords	Place Branding, Neighbourhood, Place Reputation, Co-branding
Thesis Advisor	Govers, Robert, Babeanu, Alex
Persistent URL	hdl.handle.net/2105/63567
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van der Zeeuw, Mirthe. (2022, July 12). Can co-branding save the ghetto? The effect of applying a co-branding strategy on the reputation of neighbourhoods. Marketing Management. Retrieved from http://hdl.handle.net/2105/63567

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