Can co-branding save the ghetto? The effect of applying a co-branding strategy on the reputation of neighbourhoods

Additional Metadata
Keywords	Place Branding, Neighbourhood, Place Reputation, Co-branding
Thesis Advisor	Govers, Robert, Babeanu, Alex
Persistent URL	hdl.handle.net/2105/63567
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van der Zeeuw, Mirthe. (2022). Can co-branding save the ghetto? The effect of applying a co-branding strategy on the reputation of neighbourhoods. In Marketing Management.http://hdl.handle.net/2105/63567

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