Exploratory Research:  Employing Facial Emotion Detection (FED) Software to Identify Varying Levels of Ad-brand Incongruity Within Advertisements

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Keywords	Cincotta, Alessandro, 492062ac, ad-brand Incongruity, Surprise, Valence
Thesis Advisor	Boksem, Maarten, Liberali, Jordana
Persistent URL	hdl.handle.net/2105/63568
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Cincotta, Alessandro. (2022, July 12). Exploratory Research: Employing Facial Emotion Detection (FED) Software to Identify Varying Levels of Ad-brand Incongruity Within Advertisements. Marketing Management. Retrieved from http://hdl.handle.net/2105/63568

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