Exploratory Research:  Employing Facial Emotion Detection (FED) Software to Identify Varying Levels of Ad-brand Incongruity Within Advertisements

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Keywords	Cincotta, Alessandro, 492062ac, ad-brand Incongruity, Surprise, Valence
Thesis Advisor	Boksem, Maarten, Liberali, Jordana
Persistent URL	hdl.handle.net/2105/63568
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Cincotta, Alessandro. (2022). Exploratory Research: Employing Facial Emotion Detection (FED) Software to Identify Varying Levels of Ad-brand Incongruity Within Advertisements. In Marketing Management.http://hdl.handle.net/2105/63568

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