Tone of voice as an indicator for the effectiveness of employee advocacy campaigns

Additional Metadata
Keywords	Tone of voice, Employee advocacy, Four dimensions framework
Thesis Advisor	van Kerckhove, Anneleen, van Everdingen, Yvonne
Persistent URL	hdl.handle.net/2105/63798
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ganzeboom, Julia. (2022). Tone of voice as an indicator for the effectiveness of employee advocacy campaigns. In Marketing Management.http://hdl.handle.net/2105/63798

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