The Identifiable Villain Effect: Does it help to have someone to hate?

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Keywords	Identifiable Victim Effect, Identifiable Villain Effect, Charitable Behaviour, Emotion
Thesis Advisor	Liberali, Jordana, Martinovici, A.
Persistent URL	hdl.handle.net/2105/63801
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	de Jong, Samantha. (2022, July 20). The Identifiable Villain Effect: Does it help to have someone to hate?. Marketing Management. Retrieved from http://hdl.handle.net/2105/63801

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