The Identifiable Villain Effect: Does it help to have someone to hate?

Additional Metadata
Keywords	Identifiable Victim Effect, Identifiable Villain Effect, Charitable Behaviour, Emotion
Thesis Advisor	Liberali, Jordana, Martinovici, A.
Persistent URL	hdl.handle.net/2105/63801
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	de Jong, Samantha. (2022). The Identifiable Villain Effect: Does it help to have someone to hate?. In Marketing Management.http://hdl.handle.net/2105/63801

Publication