The Influence of Gamification Principles on Consumer Engagement, with the Mediating Role of Hope and Compulsion

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Keywords	Gamification principles, Consumer engagement, Hope, Compulsion, Cognitive evaluation theory
Thesis Advisor	Fytraki, Agapi, Martinovici, A.
Persistent URL	hdl.handle.net/2105/63806
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Cen, Cuiyan. (2022). The Influence of Gamification Principles on Consumer Engagement, with the Mediating Role of Hope and Compulsion. In Marketing Management.http://hdl.handle.net/2105/63806

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