A Product’s Price is Irrelevant, until it’s not: Incidental Price Effect on Willingness to Pay in an Online  Environment

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Keywords	incidental price, anchoring effect, online environment, banner ads
Thesis Advisor	Fytraki, Agapi, Martinovici, A.
Persistent URL	hdl.handle.net/2105/63809
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Fygou Tsimtsili, Maria. (2022, July 20). A Product’s Price is Irrelevant, until it’s not: Incidental Price Effect on Willingness to Pay in an Online Environment. Marketing Management. Retrieved from http://hdl.handle.net/2105/63809

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