Comparing the impact of website personalization and website price discounts on visitors’ purchase intentions

Additional Metadata
Keywords	website personalization, discounts, personalized discounts
Thesis Advisor	Ferecatu, Alina, Babeanu, Alex
Persistent URL	hdl.handle.net/2105/63811
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Zapryanova, Maggie. (2022). Comparing the impact of website personalization and website price discounts on visitors’ purchase intentions. In Marketing Management.http://hdl.handle.net/2105/63811

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