Optimizing Banner Ads

Additional Metadata
Keywords	online experimentation, product involvement, banner morphing, animation
Thesis Advisor	Ferecatu, Alina, Babeanu, Alex
Persistent URL	hdl.handle.net/2105/63814
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Anaman, Benita. (2022). Optimizing Banner Ads. In Marketing Management.http://hdl.handle.net/2105/63814

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