Making Number Magnitudes Look Bigger: Understanding the Impact of Percentages and Absolute Numbers on People’s Perceived Differences

Additional Metadata
Keywords	Perceived Difference, Percentages, Absolute Numbers, Number Evaluability, Size of Magnitude, Referent of Comparison
Thesis Advisor	Lembregts, Christophe, van Kerckhove, Anneleen
Persistent URL	hdl.handle.net/2105/63821
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Gallo Novoa, Lina. (2022, July 20). Making Number Magnitudes Look Bigger: Understanding the Impact of Percentages and Absolute Numbers on People’s Perceived Differences. Marketing Management. Retrieved from http://hdl.handle.net/2105/63821

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