Effective Advertising for Live Music Events

Additional Metadata
Keywords	Ad likeability, Purchase intentions, Positive anticipatory emotions, Social cues, Event familiarity, Advertising effectiveness, Live music events
Thesis Advisor	De Raaf, Daan, Chen, Xi
Persistent URL	hdl.handle.net/2105/63823
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van der Voort, Wendy. (2022). Effective Advertising for Live Music Events. In Marketing Management.http://hdl.handle.net/2105/63823

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