Can products be pretty just because you say so? The effect of marketing copy on consumers’ aesthetic perception.

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Keywords	aesthetic consumption, hedonic consumption, aesthetic preferences, marketing copy, product description, taste formation
Thesis Advisor	De Raaf, Daan, Chen, Xi
Persistent URL	hdl.handle.net/2105/63826
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Negulescu, Andrei. (2022, July 20). Can products be pretty just because you say so? The effect of marketing copy on consumers’ aesthetic perception.. Marketing Management. Retrieved from http://hdl.handle.net/2105/63826

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