The moderating role of the valence of appeals in the effect of the use of rational vs. emotional appeals on the effectiveness of sportswear brands’ advertisements

Additional Metadata
Keywords	advertising, rational appeal, emotional appeal
Thesis Advisor	De Raaf, Daan, Smidts, Ale
Persistent URL	hdl.handle.net/2105/63827
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kamińska, Aleksandra. (2022, July 20). The moderating role of the valence of appeals in the effect of the use of rational vs. emotional appeals on the effectiveness of sportswear brands’ advertisements. Marketing Management. Retrieved from http://hdl.handle.net/2105/63827

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