The moderating role of the valence of appeals in the effect of the use of rational vs. emotional appeals on the effectiveness of sportswear brands’ advertisements

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Keywords	advertising, rational appeal, emotional appeal
Thesis Advisor	De Raaf, Daan, Smidts, Ale
Persistent URL	hdl.handle.net/2105/63827
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kamińska, Aleksandra. (2022). The moderating role of the valence of appeals in the effect of the use of rational vs. emotional appeals on the effectiveness of sportswear brands’ advertisements. In Marketing Management.http://hdl.handle.net/2105/63827

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