How can emotions pride & guilt in green advertisements, activate food waste reduction behaviour?

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Keywords	Food waste, Sustianable consumption, Theory of planned behavior, Norm activation model, Guilt, Pride
Thesis Advisor	De Raaf, Daan, Smidts, Ale
Persistent URL	hdl.handle.net/2105/63828
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Huls, Manon. (2022, July 20). How can emotions pride & guilt in green advertisements, activate food waste reduction behaviour?. Marketing Management. Retrieved from http://hdl.handle.net/2105/63828

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