The Enigma Behind Sustainable Luxury Advertising: To what extent do different emotions increase purchase intentions when advertising for sustainable luxury products?

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Keywords	Advertising, Luxury, Sustainability, Mixed-Emotions, Narrative-Transportation, purchase intention
Thesis Advisor	De Raaf, Daan, Smidts, Ale
Persistent URL	hdl.handle.net/2105/63829
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Jajoo, Divya. (2022, July 20). The Enigma Behind Sustainable Luxury Advertising: To what extent do different emotions increase purchase intentions when advertising for sustainable luxury products?. Marketing Management. Retrieved from http://hdl.handle.net/2105/63829

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