2022-07-20
The importance of emotions in advertising. The optimal balance of emotions and rational arguments in commercial communications.
Publication
Publication
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De Raaf, Daan, van Bruggen, Gerrit | |
hdl.handle.net/2105/63830 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Pereira Carrilho, Leonor. (2022, July 20). The importance of emotions in advertising. The optimal balance of emotions and rational arguments in commercial communications.. Marketing Management. Retrieved from http://hdl.handle.net/2105/63830
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