The importance of emotions in advertising. The optimal balance of emotions and rational arguments in commercial communications.

Additional Metadata
Keywords	Dance, Positive emotions, Ad Likeability, Brand, Attitude Toward the Brand, Advertising Effectiveness, Dancing ads
Thesis Advisor	De Raaf, Daan, van Bruggen, Gerrit
Persistent URL	hdl.handle.net/2105/63830
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Pereira Carrilho, Leonor. (2022). The importance of emotions in advertising. The optimal balance of emotions and rational arguments in commercial communications. In Marketing Management.http://hdl.handle.net/2105/63830

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