2022-07-20
An experience worth sharing: The effect of emotionally-dominant vs. rationally-dominant consumer stories on brand attitudes toward restaurants
Publication
Publication
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De Raaf, Daan, van Bruggen, Gerrit | |
hdl.handle.net/2105/63831 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Kamus, Gian. (2022, July 20). An experience worth sharing: The effect of emotionally-dominant vs. rationally-dominant consumer stories on brand attitudes toward restaurants. Marketing Management. Retrieved from http://hdl.handle.net/2105/63831
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