An experience worth sharing: The effect of emotionally-dominant vs. rationally-dominant consumer stories on brand attitudes toward restaurants

Additional Metadata
Keywords	Consumer storytelling, Brand attitude, Character identification, Narrative transportation, Restaurants, Emotional appeal, Rational appeal
Thesis Advisor	De Raaf, Daan, van Bruggen, Gerrit
Persistent URL	hdl.handle.net/2105/63831
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kamus, Gian. (2022). An experience worth sharing: The effect of emotionally-dominant vs. rationally-dominant consumer stories on brand attitudes toward restaurants. In Marketing Management.http://hdl.handle.net/2105/63831

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