2022-07-20
Effectiveness of emotional versus rational appeals in advertising for different product and personality types
Publication
Publication
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De Raaf, Daan, van Bruggen, Gerrit | |
hdl.handle.net/2105/63832 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Pasieka, Tetiana. (2022, July 20). Effectiveness of emotional versus rational appeals in advertising for different product and personality types. Marketing Management. Retrieved from http://hdl.handle.net/2105/63832
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