Effectiveness of emotional versus rational appeals in advertising for different product and personality types

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Keywords	emotional appeals, rational appeals, advertising, high involvement products, low involvement products, need for cognition
Thesis Advisor	De Raaf, Daan, van Bruggen, Gerrit
Persistent URL	hdl.handle.net/2105/63832
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Pasieka, Tetiana. (2022). Effectiveness of emotional versus rational appeals in advertising for different product and personality types. In Marketing Management.http://hdl.handle.net/2105/63832

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