The effect of humor type on ad effectiveness across genders

Additional Metadata
Keywords	Humor, gender, advertising, sexual humor, absurd humor, violent humor
Thesis Advisor	De Raaf, Daan, van Bruggen, Gerrit
Persistent URL	hdl.handle.net/2105/63833
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Dasselaar, Roos. (2022, July 20). The effect of humor type on ad effectiveness across genders. Marketing Management. Retrieved from http://hdl.handle.net/2105/63833

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