The effect of humor type on ad effectiveness across genders

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Keywords	Humor, gender, advertising, sexual humor, absurd humor, violent humor
Thesis Advisor	De Raaf, Daan, van Bruggen, Gerrit
Persistent URL	hdl.handle.net/2105/63833
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Dasselaar, Roos. (2022). The effect of humor type on ad effectiveness across genders. In Marketing Management.http://hdl.handle.net/2105/63833

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