Cultural Influences on the Cross-national Diffusion of Incremental Innovations

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Keywords	Incremental innovations, Cross-cultural marketing, Bass Diffusion Model, Hofstede's Cultural Dimensions, New product diffusion
Thesis Advisor	Waarts, Erik, Brodin, A.K.
Persistent URL	hdl.handle.net/2105/63837
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Zhong, Ziqing. (2022, July 20). Cultural Influences on the Cross-national Diffusion of Incremental Innovations. Marketing Management. Retrieved from http://hdl.handle.net/2105/63837

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