Cultural Influences on the Cross-national Diffusion of Incremental Innovations

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Keywords	Incremental innovations, Cross-cultural marketing, Bass Diffusion Model, Hofstede's Cultural Dimensions, New product diffusion
Thesis Advisor	Waarts, Erik, Brodin, A.K.
Persistent URL	hdl.handle.net/2105/63837
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Zhong, Ziqing. (2022). Cultural Influences on the Cross-national Diffusion of Incremental Innovations. In Marketing Management.http://hdl.handle.net/2105/63837

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