Matching Advertising Appeals to Culture Depending on Masculinity

Additional Metadata
Keywords	Advertising Appeals, Masculinity, Purchase Probability, Cross-Cultural Marketing, Marketing Management, Rational Advertising Appeal, Emotional Advertising Appeal
Thesis Advisor	Waarts, Erik, Brodin, A.K.
Persistent URL	hdl.handle.net/2105/63838
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van der Klugt, Isabel. (2022, July 20). Matching Advertising Appeals to Culture Depending on Masculinity. Marketing Management. Retrieved from http://hdl.handle.net/2105/63838

Publication