Matching Advertising Appeals to Culture Depending on Masculinity

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Keywords	Advertising Appeals, Masculinity, Purchase Probability, Cross-Cultural Marketing, Marketing Management, Rational Advertising Appeal, Emotional Advertising Appeal
Thesis Advisor	Waarts, Erik, Brodin, A.K.
Persistent URL	hdl.handle.net/2105/63838
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van der Klugt, Isabel. (2022). Matching Advertising Appeals to Culture Depending on Masculinity. In Marketing Management.http://hdl.handle.net/2105/63838

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