The Millennial Male Perspective: The Effect of Multi-Ethnic Advertising on Purchase Probability

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Keywords	ethnic marketing, cross-cultural marketing, Racial Diversity, Advertising, Millennials, luxury fragance industry, multi-ethnic marketing
Thesis Advisor	Waarts, Erik, Brodin, A.K.
Persistent URL	hdl.handle.net/2105/63839
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Pelgrim, Megan. (2022, July 20). The Millennial Male Perspective: The Effect of Multi-Ethnic Advertising on Purchase Probability. Marketing Management. Retrieved from http://hdl.handle.net/2105/63839

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