2022-07-20
How different levels of self-efficacy and the severity of the threat in a fear appeal impact consumer buying behavior regarding ESFC.
Publication
Publication
| Additional Metadata | |
|---|---|
| , | |
| Vermeir, Iris, Smidts, Ale | |
| hdl.handle.net/2105/63849 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
|
Köhler, Phil. (2022, July 20). How different levels of self-efficacy and the severity of the threat in a fear appeal impact consumer buying behavior regarding ESFC.. Marketing Management. Retrieved from http://hdl.handle.net/2105/63849 |
|