2022-07-20
How different levels of self-efficacy and the severity of the threat in a fear appeal impact consumer buying behavior regarding ESFC.
Publication
Publication
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Vermeir, Iris, Smidts, Ale | |
hdl.handle.net/2105/63849 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Köhler, Phil. (2022, July 20). How different levels of self-efficacy and the severity of the threat in a fear appeal impact consumer buying behavior regarding ESFC.. Marketing Management. Retrieved from http://hdl.handle.net/2105/63849
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