What did one minimalist buy for the other? Nothing! A qualitative study on minimalists and how they experience the tension to consume less in the current world of constant marketing and ever changing trends.

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Keywords	minimalist, lifestyle, marketing communications, minimalism, consumer behavior, consumption, cognitive dissonance
Thesis Advisor	Brodin, A.K., Schley, Dan
Persistent URL	hdl.handle.net/2105/63853
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Waals, Ilah. (2022). What did one minimalist buy for the other? Nothing! A qualitative study on minimalists and how they experience the tension to consume less in the current world of constant marketing and ever changing trends. In Marketing Management.http://hdl.handle.net/2105/63853

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