2022-07-20
The Effects of Different Reward types ‘Free Products’, ‘Discounts’, ‘No rewards’ and their Conditionality on Emotions ‘Gratitude’ and ‘Greed’ and Purchase Intentions
Publication
Publication
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van Overveld, Mark, Van den Bergh, B. | |
hdl.handle.net/2105/63859 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Maissan, Annelotte. (2022, July 20). The Effects of Different Reward types ‘Free Products’, ‘Discounts’, ‘No rewards’ and their Conditionality on Emotions ‘Gratitude’ and ‘Greed’ and Purchase Intentions. Marketing Management. Retrieved from http://hdl.handle.net/2105/63859
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