2022-07-20
The Effects of Different Reward types ‘Free Products’, ‘Discounts’, ‘No rewards’ and their Conditionality on Emotions ‘Gratitude’ and ‘Greed’ and Purchase Intentions
Publication
Publication
| Additional Metadata | |
|---|---|
| , , , , , , | |
| van Overveld, Mark, Van den Bergh, B. | |
| hdl.handle.net/2105/63859 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
|
Maissan, Annelotte. (2022, July 20). The Effects of Different Reward types ‘Free Products’, ‘Discounts’, ‘No rewards’ and their Conditionality on Emotions ‘Gratitude’ and ‘Greed’ and Purchase Intentions. Marketing Management. Retrieved from http://hdl.handle.net/2105/63859 |
|