, , , , , ,
van Overveld, Mark, Van den Bergh, B.
hdl.handle.net/2105/63859
Marketing Management
Rotterdam School of Management

Maissan, Annelotte. (2022). The Effects of Different Reward types ‘Free Products’, ‘Discounts’, ‘No rewards’ and their Conditionality on Emotions ‘Gratitude’ and ‘Greed’ and Purchase Intentions. In Marketing Management.http://hdl.handle.net/2105/63859