2022-07-20
A good sketch is better than a long speech: The effect of visual information in eWOM messages on purchase intentions
Publication
Publication
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Tuk, M.A., De Raaf, Daan | |
hdl.handle.net/2105/63863 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
de Ruijter, Esmée. (2022, July 20). A good sketch is better than a long speech: The effect of visual information in eWOM messages on purchase intentions. Marketing Management. Retrieved from http://hdl.handle.net/2105/63863
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