A good sketch is better than a long speech: The effect of visual information in eWOM messages on purchase intentions

Additional Metadata
Keywords	eWOM, visual information, online reviews, hedonic, utilitarian
Thesis Advisor	Tuk, M.A., De Raaf, Daan
Persistent URL	hdl.handle.net/2105/63863
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	de Ruijter, Esmée. (2022). A good sketch is better than a long speech: The effect of visual information in eWOM messages on purchase intentions. In Marketing Management.http://hdl.handle.net/2105/63863

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