The effectiveness of creative commercials of hedonic and utilitarian products

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Keywords	Advertisement, Creativity, hedonic, utilitarian, product, video commerical
Thesis Advisor	Pauwels, Pamela, Boksem, Maarten
Persistent URL	hdl.handle.net/2105/63864
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Prins, Kirsten. (2022, July 20). The effectiveness of creative commercials of hedonic and utilitarian products. Marketing Management. Retrieved from http://hdl.handle.net/2105/63864

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