The effectiveness of creative commercials of hedonic and utilitarian products

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Keywords	Advertisement, Creativity, hedonic, utilitarian, product, video commerical
Thesis Advisor	Pauwels, Pamela, Boksem, Maarten
Persistent URL	hdl.handle.net/2105/63864
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Prins, Kirsten. (2022). The effectiveness of creative commercials of hedonic and utilitarian products. In Marketing Management.http://hdl.handle.net/2105/63864

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